Monday, October 29, 2012

Banners, buttons and text links: an experiment in conversion | Death ...

Much is written about conversions from various types of page real estate, but few share that data.?Working with the team at Live Casino we have spent the past 12 months looking at how different call to actions affect click through and uncovered some interesting findings around changing behaviours in how we react.

Is click-through banner advertising on the decline? Is a button better than a text link? All of this and more is answered below.

A conversion can come in many forms for a website owner, from a simple click on a link all the way to a large product purchase ? whatever form it?s in, it?s a visitor action that makes you money and drives your website forward.?Most online business-focused blogs talk about how to gain more traffic one way or the other. From Google and affiliate referrals all the way to social networking sites like Facebook.

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By Simon Penson for Econsultancy, 29 Oct 2012

This entry was posted in E-Commerce and tagged e-Commerce, Research by TechDept. Bookmark the permalink.

Source: http://www.deathtaxesinternet.com/2012/10/banners-buttons-and-text-links-an-experiment-in-conversion/

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